Pedestrian Street in China
The Pedestrian Street is usually called Commercial Street in China. Normally it seldom needs to set up a new street, but carries on some transformation to the original street. The pedestrian street has many kinds of functions, such as shopping, recreation, amusement, interesting place visit, and so on.
Pedestrian Street of China started in the eighties of the 20th century, which grew fast in recent years. Now, the construction upsurge of the Commercial Street spread from provincial capitals to some minor cities. By 2005, the total number of Commercial streets of high level had already exceeded 3000, total length already exceeding 1800 kilometers and the whole area already exceeding 150 million square meters. The pedestrian street has not only attracted large quantities of consumers, have also stimulated great ambitions of numerous traders, becoming the new favorite thing of investors.
1. Characters of Pedestrian Street
There are so many commercial shops depend on Pedestrian Street. According to origin of the Pedestrian Street, the function is not merely focus on the separate shop, but it also can put on the scattered “commercial pearl (large sales field, etc.)” like a line. Commercial Street is of enormous commercial value and revitalizing the impetus of development and becoming the important mode of the commercial shape of urban future to the city.
It has been already proved, the Pedestrian Street promoted the growth of the retail business in a lot of cities of Europe. Three years after the pedestrian street of Copenhagen of Denmark was built up, the turnover rose by 30%. The pedestrian street of Wangfujing of Beijing is one of four major shopping centers of Beijing. The Nanjing Road pedestrian street of Shanghai is the origin of the modern commerce of Shanghai. The pedestrian street of Zhongshan Road of Wuhu becomes the mart of Wuhu gradually. The pedestrian street of West Lake of Huizhou has already become the modern commerce’s most important commercial management mode. For the reason of the growth of the commercial retail business, (1) walking induce 50% of the stream of people at least, (2) people no longer frightened vehicle in the road which leading go shopping easily, and (3) the pedestrian inclines to go window-shopping to do shopping.
The Pedestrian Street can also be regarded as the important component of the old city of rejuvenation, because the construction area is basically the key area of the city, in which often is crowded and facilities are backward. To the transformation of these key areas, Pedestrian Street can make every contradiction relieved, thus make the old city get the chance of the new prosperity. The Pedestrian Street of the traditional historical feel reflects the historical style and features of city, and it will become the new development mode, carry out tour and commercial perfection connection wonderfully. So, the traditional shopping mall is the best historical stage of the China’s time-honored brand.
2. Good Cases
2.1 Hangzhou
Hangzhou has already built up 7 characteristic Pedestrian Streets at present. Qinghefang as the historical shopping precinct is the most famous one. The most important reason of the success of Qinghefang is the good policy environments. The government takes many efforts to make Qinghefang to become “the first street of China’s time-honored brand”. Qinghefang has promoted the union development of tourist industry and commerce, which has already attracted the tourists from all parts of the world, flourishing to promote commerce prosper with development again with travel.
Figure 1 Qinghefang Pedestrian Street
2.2 Dalian
The Qingheni Pedestrian Street in Dalian is built up for about 3 years, but its economic benefits and social benefit all get the highest speaking in domestic. Its characteristic takes a batch of large scale business facility as the example, and then affects the whole Pedestrian Street and commerce of the whole city to promote.
Pedestrian streets have concentrated hundreds of company and 14 commercial classes. Its annual sales amount is over 50 hundred million. Among these, Dashang is outstanding of these hundreds companies, 36 pieces of affiliated enterprise’s sales amount exceed 7,500 million in 2001. In 2008, the sales amount will top ten billion.
Figure 2 Qingheni Pedestrian Street
2.3 Shanghai
Shanghai, the well-known one has already not merely been the Sopping Mall, but also the Nangjing Road Pedestrian Street. Passengers Flow of Nanjing Road is 380,000 at ordinary times, reach 700,000 in festival or weekend, which is roughly the same when compared with internationally famous commercial block, the turnover reached 720 million dollars in 2007.
Figure 3 Nanjing Road Pedestrian Street
2.4 Guangfzhou
The Shangxiujiulu Pedestrian Street in Guangzhou, the total length is 800 m, big medium and small-scale commercial business is in a compact mass, it is one of the three commercial important places in Guangzhou. Since the opening on September 30, 1995, it become one of the ten major travels beautiful places in Guangzhou. It has 238 retail shops, thousands of trade companies, and rely mainly on dress, masterpiece and shoes, etc.
The travelers of Shangxiajiulu Pedestrian Street is mainly the civilization of Guangzhou, which have proved the urban shopping precinct mainly serves native, it is the regional commercial activity centre. According to investigating, Guangzhou people account for 48%, visitor of Guangdong Province is 27.2%, other visitors is 24.8%.
Figure 4 Shangxiajiulu Pedestrian Street
2.5 Yantai
Total business area of Bali Pedestrian Street in Yantai is 36500 square meters, more than 600 shops. 2007 annual sales volume is about 300 million Yuan.
l Apparatus industry – selling 190 million Yuan of person in 2007.
l Electrical and machinery industry – attract more than 80 companies to enter, 2007 annual sales volume is about 30 million Yuan.
l The general merchandise industry – formed the general merchandise. 2007 annual sales volume is about 46 million Yuan.
Figure 5 Bali Pedestrian Street
The development of Commercial Street will not only promoted the grade of the commerce, the more important is that has promoted the grade of the city, it is a high important symbol that the material progress and spiritual civilization development. Just because of this, like Wangfujing of Beijing, the related departments dare to invest hundreds of millions Yuan to build the pedestrian street with world level, among them the infrastructure re3construction of the road is up to 1 billion Yuan. So, the construction of Pedestrian Street is very important for the commercial development. All the cases description above is a good evidence that Pedestrian Street is very good for the economical development.
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